About Digipal

Smarter supply chains, simpler logistics. Digipal delivers with reusable plastic pallets and real-time asset tracking.

What sets us apart?

Digipal delivers a simple promise: smarter supply chains, made easy.

From food and fresh produce to general retail and industrial logistics, we’re helping businesses rethink how assets are moved, measured, recovered and reused.

 

  • We are the only company actively pooling large reusable plastic pallets into UK retailers
  • We offer a unique circular service model that seamlessly integrates UK-manufactured pallets with live digital asset tracking.
  • Our pallets are 10 kg lighter than wood, have a damage rate of under 1%,
  • All of our pallets are fully trackable, monitoring both location and temperature.
  • We give supply chain managers greater visibility and control
  • We help supply chain managers reduce costs, carbon emissions, and asset loss.
Tom Lee, Ben Messingham and Jason George from the Digipal team talking and smiling outdoors at a previous Festival of Fresh event.

200,000+

Digipal reusable plastic pallets in circulation

50,000+

Digipal reusable plastic containers in circulation

100%

of Digipal assets tracked across all customers

Our solutions

Digipal Plastic Pallets

Plastic Pallets

Reduce Costs & Improve Sustainability

Turn your pallets into reusable data carrying assets with Digipal’s Plastic Pallets.

Digipal Asset Tracking

Asset Tracking

Real-Time Visibility & Reduction in Lost Assets

Transform your data into meaningful insights with the DigiPortal asset tracking software.

Innovating from day one

Giden Feiner, Digipal’s Founder and CEO, was previously the Director of Recycling Operations at General Electric Plastics. He later founded and was CEO of Polymer Logistics, an innovative company in the field of plastic containers (RPC) products and pooling.

Digipal was established at the beginning of 2020 as Cleanpal, later rebranding to Digipal in 2021.

In the years following, Digipal has introduced innovative new plastic pallet solutions and data services to various customers and industries, with very high customer satisfaction levels.

The Digipal team continues to innovate with the launch of the DigiPortal, Digibox, and Diginest, providing new ways for our customers to increase sales and reduce supply chain costs.

Digipal Pallets With Food

Meet the team

Gideon Feiner | CEO

Gideon was the founder and former CEO of Polymer Logistics and worked as a Marketing Director at General Electric Plastics BV.

Mattan David | Managing Director

Mattan has over 20 years of experience in the retail logistics industry, with a background spanning IT, Operations, and Supply Chain management. He has overseen major asset networks across the UK and led the launch of pallets and display shippers into all major UK retailers.

At Digipal, Mattan helps customers reduce costs and improve supply chain visibility through smart technology solutions.

Heidi Cable | Operations Manager

Heidi has 25+ years supply chain experience in bringing consumer goods and GNFR to retailers across UK and Ireland.

At Digipal, Heidi works closely with all areas of business to ensure end to end management of orders, warehousing, logistics and asset tracking solutions.

Jason George | Business Development Manager

Jason has 30 years of experience in logistics, reverse logistics, recycling, supply chain, and project management. He has worked across sectors including food, retail, utilities, automotive, and industrial. At GXO and DHL, he was responsible for managing the fleets of assets for major retailers including Sainsbury’s and ASDA.

At Digipal, Jason leads the transition from wooden to plastic pallets, helping customers cut costs while adopting a more user-friendly and environmentally sustainable solution.

Natalie Trafford | Business Development Manager

With 15 years of experience in the pallet market, Natalie is our Business Development Manager, helping strengthen Digipal’s presence across the industry and supporting businesses in adopting smarter, more sustainable supply chain solutions.

Working closely with customers across retail, logistics and manufacturing, she combines extensive sector knowledge with a practical understanding of pallet pooling, reusable packaging and asset tracking technology.

Tom Lee | Commercial Manager

With over 20 years in the logistics and RTP industry, Tom has held senior roles spanning international freight, same-day courier operations, and supply chain solutions.

For the past 14 years, he has worked with leading RTP manufacturers and global pooling providers across the automotive, retail, and agricultural sectors.

At Digipal, he leads all commercial activity, helping clients benefit from smart pallet pooling and IoT tracking to cut costs and meet sustainability goals. A certified Lean Six Sigma Black Belt, Tom brings a structured, results-driven approach to improving supply chain efficiency.

Ben Messingham | Innovation & Solutions Manager

With 18 years of experience in the plastics industry and a background in engineering, Ben brings deep technical knowledge and real-world insight to the forefront of smart logistics.

His work focuses on integrating asset tracking solutions with the latest durable and sustainable technologies. Combining industry experience with a passion for innovation, Ben is helping drive the next generation of connected, future-ready supply chains.

Team member Michelle Pederson

Michelle Pederson | Customer Success Manager

Michelle brings over 10 years of experience in supply chain, operations and customer success, having held roles with organisations including Aldi, Wayfair, Greene King and EazyStock.

She leads Digipal’s Customer Success function, overseeing customer implementations, project delivery and ongoing support for our asset tracking solutions, ensuring every deployment delivers measurable value for our customers.

Rachel Trus | Customer Service & Operations

Rachel has 20+ years’ experience in the retail industry and transport operations.

At Digipal, Rachel works closely with the operations manager overseeing the daily logistics operations and providing support to our customer base.

Our partners

Carma Earth is a certified B Corporation dedicated to making social and environmental impact simple and affordable.

We work with them to help our clients support tree planting in both in the UK and internationally, with every journey pushing you to meet your company’s sustainability goals with transparency and measurable results.

Carma logo
Digipal Brochure

Keen to find out more?

Download a copy of our brochure to discover how Digipal are revolutionising reusable plastic pallets and containers, alongside cutting-edge asset tracking technology

Recent blog posts